HR管理世界专访以色列SYNEL公司市场和销售副总裁Ady
Shani
 Synel公司是以色列最大的门禁考勤和工作成本核算专业公司，也是世界顶级提供数据采集技术产品的公司，因其创新和高质量而闻名于世。Synel始于上个世纪70年代以色列电子公司Sintel。1989年，Sintel和Yaana（以色列航空产业集团成员）合并，成立了Synel公司，成为以色列数据采集技术领域的领导者。自诞生之日起，Synel作为以色列有史以来最大的门禁及考勤管理系统专业公司，其市场遍部全球，并在全世界范围内赢得了广泛赞誉。
Synel致力于以下几个领域，是这些领域产品的主要提供商,其中包括考勤管理,门禁控制,员工工作时间管理,相关软硬件产品,生物指纹识别以及识别终端等。Synel为各种公司企业提供高效快捷的数据采集解决方案,包括门禁系统、员工考勤管理、工时核算与项目管理等等,同时，在线和实时的管理特性能够使公司运营更为高效。
Synel系统广泛运用于大使馆、大型连锁超市和快餐连锁店、各企事业单位、监狱、网站、媒体，如全球的沃尔玛超市以及麦当劳快餐连锁店。其合作伙伴有世界软件巨头Microsoft以及IBM。
HR管理世界：SYNEL公司在其行业以HARMONY系统著称，那么能否请您解释一下为什么以"HARMONY"这个词来命名此系统,即这个词背后有着怎样的理念支撑？而SYNEL公司又通过那些具体措施实现其对客户承诺的"和谐"？
Ady Shani: "HARMONY"这个词在希腊语中意为"将一切聚合在一起"。所以，我们认为所谓"和谐"就是，将一个组织中的每个部门，包括领导人力资源的部门，还有所有员工，有效地聚合在一起，顺利地开展工作，以达到某种意义上的"和谐"。
 我想说的是，长期以来，我们都非常重视HARMONY系统解决方案。
我们认为"HARMONY"这个词能够恰如其分地向我们的客户进行传达，通过我们的解决方案我们所能给他们带来的一切。再谈�"将一切聚合在一起"这样一个概念，大家都知道，在一个组织或企业中有很多部门，比如有专管人力资源的部门以及专管财务的部门等等，但这些不同的部门都往往各自独立，在管理层面上并没达到一个资源的整合和联动。所以，我们在人力资源管理层面所能提供的支持是，整合一个组织内部不同的部门资源，通过"HARMONY系统"这样一个有效的解决方案，向组织、管理层以及不同的部门系统提供员工的实时信息，以方便其进行有效的实时跟踪管理。当然，我们必须保证我们所提供的信息永远是最新的，我们的系统可以说每秒都在更新信息，同时我们也保证我们的所有系统都互相在一个"和谐"的状态下运行，这就是我们公司以及我们的产品与其他公司相比的优势所在，即对不同部门的整合。
关于我们通过哪些具体措施来实现我们对客户所承诺的"和谐"。概括的说，一是首先促使我们的系统准确到达企业的各个层面。二是我们的系统将使企业的人力资源的利用率达到尽可能的最大化。所以我们的系统不仅向您提供信息，它更是一个有效的管理工具，通过这样一个管理工具，您可以更好地对组织企业进行管理，及时获知管理效率情况并做出调整。
HR管理世界：您认为"HARMONY系统"将对人力资源的管理发挥什么样的作用？人力资源从业者如何从中受益？
Ady Shani: 在现今的商业大环境下，每一个组织包括其中的每一个部门都试图尽量增加利润，降低成本，所以这就是为什么我们要追求使部门资源利用率达到最大化的原因。通过使用我们研发的基于互动逻辑关系的管理系统，HR管理者们会发现管理员工变得容易起来，他们可以使用同一工具行对员工的日常管理，诸如员工的轮班、出勤、人员成本的控制、门禁控制进行管理等等，一项工具可以达到多项用途，这将大大节省成本。
我们的系统对企业人力资源管理的支持涉及多方面，包括员工培训、晋升以及薪资计算。关于薪资计算方面，我可以举一个具体的例子：比如某公司员工某天早上在公司大门口的门禁系统处刷卡进了公司，到他下班时刷卡出公司门，一共是8个小时，但他在车间或办公室的实际有效工作时间却为5小时，那这个信息通过我们的系统就会及时反映到人力资源部的员工工资计算系统上，而这天公司对该员工应付出的工资即为与这5小时有效工作时间相等的工资，当然这一切都是可以根据用户需求而自定义的。
HR管理世界：SYNEL公司又是怎样使自身的人力资源管理和谐化的？
Ady Shani: 当然，我们也在使用我们自己所研发的系统。我们并没有将我们的员工看做是公司资产的一部分，我们的员工应该是公司的合作伙伴。我认为我们的系统可以使员工更加信任他们的组织，信任他们组织的能力。
HR管理世界：我浏览了有关贵公司和贵公司服务特色的介绍，其中提到贵公司会在任何时候按客户所提出的服务要求及时调整服务，所谓提供"以人为本"的个性化服务。那么，贵公司具体怎样"以人为本"，是怎样提供个性化服务的呢？
Ady Shani:首先，你必须了解客户的需求。每个客户都有他们自己的思考方式，所以我们有必要了解和适应其不同的需求。第二，你的系统必须适应各种可能发生的变化，因为如今这个市场变化实在太快了。我们在全世界有50多个市场，每个市场都是不同的。我们必须适应不同市场的不同需求，及时做出改变和调整，以员工为导向，向企业提供相应的管理工具帮助他们提高管理效率。比如，通过我们的系统，员工的出勤状况会以报告的形式反映在我们的终端上，管理层以及各个部门就可以及时了解该员工是否出勤，其实际工作的有效时间等，然后基于这种种信息，做出判断，认为该员工可休假多少日子，而当其生病了，又该怎样处理病假。所以，作为一个高效的管理工具，我们的系统可以保证组织对员工以及员工对组织彼此的信任度。
关于具体的个性化服务的制定，我可以谈谈我们的门禁系统。我们的门禁系统同时服务于员工和管理层。我们整合门禁、出勤、人员工资成本计算等各种系统于一体，比如我们的中国客户会提出一些具体的要求，诸如员工不通过入口的门禁系统就不可以进公司，而你刷完卡进了公司之后，你的电脑也会同步打开等等，这都体现出了不同系统的整合。
除此以外，我们的系统还会及时反映人员管理中的错误，并给出相应警报，通过人与设备的科学联动，以达到组织上下的及时互动，最终企业内部的管理效率将大大提高。
HR管理世界：我了解到SNYEL公司正在极力扩大其在中国的市场。那么现如今，贵公司为实现这一策略做出了哪些具体措施呢？贵公司将来在中国有什么计划？
Ady Shani: 我们立足于将我们的业务扩大到整个中国，而不仅限于某些地区。我们还会加强与许多合资企业的合作。同时我们还会增加我们在中国的品牌推广宣传活动，特别是在人力资源管理方面，比如通过杂志、网络等途径。我们不仅擅长于做诸如门禁之类的安全系统，我们也致力于人力资源管理工具的开发，以提供全方位的具有完整性的人力资源管理解决方案。当然，我们正在增加在中国这边的员工，并给予他们以各种培训。我们还举办了各种研讨会，并参与了各种行业展览会。
HR管理世界：据了解，您曾从事销售、市场等方面的工作，并有着丰富的经验。那您认为您的经历给你带来的最有价值的东西是什么，那对您现在的工作又有什么利处？
Ady Shani: 通过我的经历，我认识到熟悉各种市场的重要性，同时培养了快速学习的能力并学会了如何定义不同的市场。我热爱我现在的工作，我认为每个人都应该热爱他现在正在做的工作。25年前，我曾试图做了一年半的教师，将我的知识和经历进行广泛传播。而我现在所做的工作使我能到接触不同的人，通过开拓不同的市场也可以拜访不同的国家，每天我都能感受到新的乐趣和挑战。
 Ady
Shani先生的简介：
ADY Shani先生是SYNEL公司的市场和销售副总裁。1990年，其在以色列管理一家金属工厂，其后参与并负责考勤解决方案的制定。1992年，加入SYNEL公司成为其线上业务经理。1998年成为以色列当地市场的市场销售副总裁，负责结构建设、销售和以色列当地系统的相关应用。Time
Log, Falcon 和 Harmony这三个系统在企业考勤管理以及员工成本核算方面，在以色列当地市场被视为最优良的解决方案。2002年，其开始负责国际市场，同时将其解决方案销往全世界40多个不同国家。
HRoot:
Synel is known in the industry for its HARMONY
system. So why did you name your system
"HARMONY", or what is the very
concept behind the word? How does synel
achieve its expected HARMONY?
Mr.
Ady Shani: The word "Harmony"
in Greece means "join things together",
so we decide that all the departments in
an organization which are dealing with human
resource and employee's activities should
work in harmony with each other and be joint
together. For a long time we searched the
means to achieve this solution. We decide
that the word "Harmony" is the
best name that can express what we really
want to give organizations through this
solution..
Once again "to
join together", because as you know,
the situation is that in an organization
they have a many systems. You have systems
for finance and you have systems for human
resource, systems for attendance and systems
for access control. But usually these systems
cannot integrate with each other. Through
the Harmony solution we can provide the
organization with the capability of using
ONE database for all the different modules,
without having to duplicate systems. All
the various modules can work in Harmony
with each other, in real time.
As I mentioned,
today in an organization they use a lot
of systems. We have 2 main focuses: One
is that our systems will reach all levels
in the organization, and the other - that
the system should be used as a management
tool that can maximize the use of the human
resource .So it does not only provides you
with information, but also acts as a management
tool upon which you can check efficiency,
and which will help you to better manage
the organization in an enterprise.
HRoot：What
role do you think your Harmony system plays
in HR management? How will HRs benefit from
Harmony? Could you give us some typical
examples of its practical use?
Mr.
Ady Shani: In today's business environment,
all departments in an organization do their
utmost to increase profitability by cutting
down costs. With this trend, there emerges
the HR finance for example). That is why
we need to make better use of the resources
under the HR department .The intelligent
use of different logical tools by HR people
will streamline their work. They can use
the same tool for their daily management
- such as shifts, attendance, cost control,
access control and so on. Our system will
help organizations to save money by cutting
down the costs of management.
HRoot：How
does synel harmonize its own human resource
management?
Mr. Ady Shani:
First of all, we use the same system. We
don't see the employees as an asset. We
see our employees as partners. I think that
the system can also bring more confidence
on our employees and organization. It can
give employees more confidence in the ability
of the organization.
HRoot:
After going through the introduction of
your company and services, you claim to
adjust your service to meet the clients'
needs whenever necessary, which can be called
the human-oriented service. So would you
please tell us about how you provide your
customers with human-oriented service practically?
Mr Ady Shani:
First of all, you should understand the
customer's needs. Each customer has his
own way of thinking. So you have to understand
his needs and the way he thinks. Secondly,
your system should be able to adapt to any
different changes, because you know today
the market is changing very quickly. Synel
has over 40 markets all over the world.
You have to understand that one market is
not like the other .We have markets in U.S.A,
South America, England Germany, Poland etc.
Our customers' demands are different, so
we have to make changes according to different
clients' demands as soon as possible.
I could give
you more details about the access control
system. You know, the uniqueness of our
system is the Harmony between all the modules.
We see our access control system is one
system from all the solutions that comes
to serve the employee and the management.
The cooperation between the access control,
time and attendance or the job costing module
is very tight. The system comes to minimize
the faulty reports or mistakes, and the
terminal supplies you the information and
alert. So our system is also a very interactive
system.
HRoot：It
is known that Synel is now laying its focuses
on expanding the Chinese market. What efforts
has Synel made to apply this strategy, and
what are your future plan in China?
Mr.
Ady Shani: I will describe it in 3 aspects.
1) Synel will expand its business all over
China not limited to some places but in
all different places. This way we will increase
our contacts with different joint ventures.
2) We will increase our promotion in China,
especially in HR management through the
website or magazines. You know, we not only
specialize in access control systems but
also HR management tools. We will provide
HR with full solutions for their management
of employees. 3) We will increase our market
efforts in China by increasing the number
of people being here with us and giving
them more training. We will also increase
our promotion activities by hosting seminars
in the industry and attending exhibitions.
7.
Through my homework of getting to know Synel,
I get to know that you have rich experience
in various fields such as sales, marketing
and so on. So what do you think will be
the most valuable thing that you obtained
from your experience and which will benefit
your current work?
Through
my experience, I think it has helped me
knowing a lot of markets and being able
to understand the changes. I have got the
ability to learn quickly and to define what
the requirements are needed. The most important
issue is to define, understand and implement
the customers' needs.
I believe everyone
should love what they do. 25 years ago I
tried to be a teacher for one and a half
years. I liked it very much. I enjoy giving
people what I have from my experience and
from my knowledge. The current job confronts
me with challenges but also interests. I
can meet different people from different
cultures by conducting business with different
markets.
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